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Research papers

How to create customer preference

The present paper attempts to answer the question of how to create consumer preference in the retail bank sector. The question of creating consumer preference has become increasingly relevant as retail banks grow more and more remote from the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Jim Williams, Marianne Mollmann, Philippe Boutié
May 1, 1996
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Citation

Williams, Mollmann and Boutié (1996a, May 01). How to create customer preference . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-create-customer-preference-